2 years ago
Financial aid brochure: breaking down the four easy steps into four panels.

Financial aid brochure: breaking down the four easy steps into four panels.

2 years ago
So Vanessa Lam is pretty neat … the above are variations of her logo/mark for Center For Land Use Interpretation.

"Conceptual rebrand of the Center For Land Use Interpretation, a research and education organization dedicated to understanding the manmade landscape through different disciplines of geography, art, science, and architecture. The rebrand incorporates patterns used for denoting terrains on maps and appropriates these to create an ever changing, flexible identity. The project also includes an exhibition entitled "Hinterland: A Voyage into Exurban Southern California", which examines the often overlooked and seemingly desolate fringes of Los Angeles. 
Transmedia identity includes website, collateral, iphone application, environmental design, poster series, and exhibition catalog.” - Vanessa Lam, CLUI identity. 

So Vanessa Lam is pretty neat … the above are variations of her logo/mark for Center For Land Use Interpretation.

"Conceptual rebrand of the Center For Land Use Interpretation, a research and education organization dedicated to understanding the manmade landscape through different disciplines of geography, art, science, and architecture. The rebrand incorporates patterns used for denoting terrains on maps and appropriates these to create an ever changing, flexible identity. The project also includes an exhibition entitled "Hinterland: A Voyage into Exurban Southern California", which examines the often overlooked and seemingly desolate fringes of Los Angeles. 

Transmedia identity includes website, collateral, iphone application, environmental design, poster series, and exhibition catalog.” - Vanessa Lam, CLUI identity

2 years ago 2 years ago
Do you like graphic design?
Do you also like Chloe, Pucci, Prada, Yves St. Laurent, APC, Nina Ricci, and the like? 
If you answered “Oui Oui!” to both questions, then you will love Petronio Associates as much as I do … the design agency standing behind all of the companies and brands I just listed (and more). The company was founded in 1994 by Ezra Petronio and Suzanne Koller. “Projects range from advertising, visual identity, fragrance bottle design and packaging, to overall brand creative direction.”
Sounds awesome to me …

Do you like graphic design?

Do you also like Chloe, Pucci, Prada, Yves St. Laurent, APC, Nina Ricci, and the like? 

If you answered “Oui Oui!” to both questions, then you will love Petronio Associates as much as I do … the design agency standing behind all of the companies and brands I just listed (and more). The company was founded in 1994 by Ezra Petronio and Suzanne Koller. “Projects range from advertising, visual identity, fragrance bottle design and packaging, to overall brand creative direction.”

Sounds awesome to me …

A great write-up at Identity Designed from les Brits at Bibliothèque, on an identity for Flint, a barbershop. Implementation and process is great.

"Flint is a hair salon based in Norwich. The design solution expresses the Flint ideology of craftsmanship and modernity. Stone-age cutting tools made from Flint (a material found in abundance in the Norfolk area) illustrate this identity for the boutique hair-salon.
The name Flint came from the material and its use in the local area. For instance the church opposite the salon uses Flint on the exterior walls — using that as a starting point we connected the use of Flint as a stone age cutting tool and the use of scissors as the hairdressers cutting tool.
The visual language uses devices found in museums dedicated to the display of local artifacts such as vitrines, measuring scales, and captions.” - ID

A great write-up at Identity Designed from les Brits at Bibliothèque, on an identity for Flint, a barbershop. Implementation and process is great.

"Flint is a hair salon based in Norwich. The design solution expresses the Flint ideology of craftsmanship and modernity. Stone-age cutting tools made from Flint (a material found in abundance in the Norfolk area) illustrate this identity for the boutique hair-salon.

The name Flint came from the material and its use in the local area. For instance the church opposite the salon uses Flint on the exterior walls — using that as a starting point we connected the use of Flint as a stone age cutting tool and the use of scissors as the hairdressers cutting tool.

The visual language uses devices found in museums dedicated to the display of local artifacts such as vitrines, measuring scales, and captions.” - ID

2 years ago
Work by Kate Arends, the girl behind {wit+delight}. She works at Minneapolis-based Cue, a branding design company with a superb body of work.

Work by Kate Arends, the girl behind {wit+delight}. She works at Minneapolis-based Cue, a branding design company with a superb body of work.

2 years ago
My grandma got our whole family started on Lululemon. My sister and I, my aunts, my dad, my grandfather (and, most recently, my boyfriend). And we keep going back. But it’s not just us … Lululemon is a Canadian apparel company, taking the world by a storm. They managed to break into the cutthroat world of athletic apparel, and came out on top. 
Today they have cultivated a cult-like following of customers with revenue over $400 million internationally. The company is doing nothing but growing. So what are their keys to success? Former “educator” Marco Pacifico explains why and how Lululemon has become so successful.
Ultimately, listening and responding to what your customers say, creating meaning through your product and experience, and crafting an individual brand culture are the keys to success …. well, $400 million dollar success.
Viva Lululemon!

My grandma got our whole family started on Lululemon. My sister and I, my aunts, my dad, my grandfather (and, most recently, my boyfriend). And we keep going back. But it’s not just us … Lululemon is a Canadian apparel company, taking the world by a storm. They managed to break into the cutthroat world of athletic apparel, and came out on top. 

Today they have cultivated a cult-like following of customers with revenue over $400 million internationally. The company is doing nothing but growing. So what are their keys to success? Former “educator” Marco Pacifico explains why and how Lululemon has become so successful.

Ultimately, listening and responding to what your customers say, creating meaning through your product and experience, and crafting an individual brand culture are the keys to success …. well, $400 million dollar success.

Viva Lululemon!

2 years ago
Caitlin Neyer, former classmate, social entrepreneurial colleague, late night study buddy, and constant studio companion, just released her online portfolio, and boy, is it exciting. Caitlin is a unique package: not only a proven world traveller and campus leader, she is also skilled at mediums as diverse as web, Flash, letterpress, and photography (to name a few). Coupled with these skills, Caitlin is also a world-class marketing student. She has won marketing competitions in London and Oxford, Ohio, and she has interned with one of the world’s largest brand factories, Interbrand, in Dayton, Ohio. 
Check out her enviable portfolio. 

Caitlin Neyer, former classmate, social entrepreneurial colleague, late night study buddy, and constant studio companion, just released her online portfolio, and boy, is it exciting. Caitlin is a unique package: not only a proven world traveller and campus leader, she is also skilled at mediums as diverse as web, Flash, letterpress, and photography (to name a few). Coupled with these skills, Caitlin is also a world-class marketing student. She has won marketing competitions in London and Oxford, Ohio, and she has interned with one of the world’s largest brand factories, Interbrand, in Dayton, Ohio. 

Check out her enviable portfolio. 

As a high school senior, I participated in a one-day workshop offered through the Ontario College of Art & Design. Unfamiliar with downtown Toronto at the time, I remember wandering past a store with a giant cardboard sign shaped like a condom, pizza places and convenience stores, naively wondering where the college was …. one glance, and I had no more questions — it was more than obvious: a mosaic of black and white panels resembling a behemoth rubik’s cubic balanced on multi-colored metal legs, hovered several stories in the air over pedestrians. No questions asked — this is OCAD.

Five years later, and the college has a flexible identity by Bruce Mau Design, which is as memorable as its architecture. 

The visual identity needed to be a true reflection of what we heard and saw – an inclusive, vibrant and vital institution built on creativity, risk and innovation.

With this in mind, we asked ourselves, ‘can the visual identity reveal the extraordinary creative energy that lives at OCAD U?’ Inspired by the iconic and transformational Alsop-designed building, BMD created a base of black and white pixel ‘windows’– modular frames to hold actual student art and design work. It is through these ‘windows’ that we see the core of OCAD U that is often hidden from view – conceptually strong, diverse, and compelling. This is a dynamic and modular identity where every year, graduating student medal winners will be invited to contribute to the logo within the basic window framework, providing a set of logos for that year. As OCAD U grows and matures, a living library of identities will necessarily emerge, recording the ideas and aesthetics that have shaped our culture over time.” - Bruce Mau Design

I love that the identity reflects OCAD’s memorable architecture, as well as the spirit of the institution as a whole.